Strategic SEO Consulting Services
A Thoughtful, Proven Approach to Smarter SEO
Great SEO is about structure, authority, and connection. At Minkel Media, I provide a hands-on, strategic partnership to help you navigate the modern search landscape. I combine data-led technical insights with human-centric content strategies, ensuring your brand shows up exactly where it matters most.
I offer flexible engagement models designed to meet your specific business goals. Whether you are looking for a standalone technical audit, migration support, or a 6–12 month strategic retainer, we will build a roadmap that doesn’t just check boxes but drives actual revenue and resilience against algorithm shifts.
What We Offer
Technical & AI Readiness Audits
We ensure your site is crawlable not just by traditional bots, but by Large Language Models (LLMs). We fix the technical foundations that allow AI engines to understand and cite your brand. This includes detailed Site Crawl Workbooks, prioritized roadmaps, and scaled recommendations.
Conversion & On- Page Optimizations
We look for ways to enhance your website’s content and structure to improve visibility and user engagement. This includes sitewide structural improvements as well as individual landing page audits, with all recommendations geared toward conversion.
Local SEO Visibility Strategies
We boost your presence within your local areas and communities. This covers everything from location landing pages, localized content, Google Business Profile assessments, Citation audits, and reputation building guidance.
User-Led Content Strategy
We move beyond simple keywords to entity-based strategies. We help you structure content that directly answers user questions, making you the primary source for both users and AI summaries. This includes balancing creating net-new content to fill existing gaps and optimizing what’s already there (via detailed content briefs), with user intent always at the center.
Search Intent & Topic Authority
We identify topics that reflect audience behavior across traditional search and emerging AI platforms. We focus on building topical authority so you become the trusted reference for your industry. This includes existing brand sentiment and Share-of-Voice.
Analytics, Reporting & Ticketing
We monitor performance and gain insights through detailed reports, helping you make informed decisions. These reports cover all the basics from visibility to volume and conversion. We also can support your Product & Dev teams in the creation & curation of tickets to help drive action.
What our clients say...
"One of my favorite qualities about Shannon is how she's somehow able to anticipate our needs before we even express them. She goes above & beyond to make sure we are always pushing the envelope and not missing any opportunities. Her communication is also fantastic—she is proactive and always backs up her answers with data and concrete reasoning. She has been a crucial part of us conveying the importance of SEO to leadership and other internal teams. I could go on, but overall, Shannon is truly one of the most intelligent, thoughtful, organized, and enjoyable people that I've had the pleasure of working with."
Flexibility with you in mind...
Project-Based Work: Ideal for specific goals or campaigns, typically spanning 6–12 weeks.
Ongoing Retainers: For continuous support and strategy refinement, available in 6–12 month commitments.
Let's Partner!
We don’t just deliver reports; we integrate with your team.
Think of Minkel Media as your dedicated SEO partner —bridging the gap between strategy and execution to ensure your entire organization grows together