About Me
A Partner Built for the Changing Search Landscape
My Professional Path: With over 16 years of experience in digital marketing and an MBA from San Diego State University (Go Aztecs!), I founded Minkel Media to bridge the gap between technical complexity and sustainable business growth through what actual humans need.
My approach to SEO is rooted in my background as a pre-psychology major. I’ve always been drawn to the challenge of understanding how people think and why they make decisions. This fascination with consumer behavior allows me to look beyond the algorithms and build strategies that connect real user intent with your brand’s business goals.
Forged in high-performance agencies, I’ve spent over a decade mastering technical search and content strategy for partners ranging from Fortune 100 brands to lean startups. I launched Minkel Media to combine that big-agency expertise with the agility of a dedicated consultant—integrating directly with your team to drive clarity, not just deliver reports.
Beyond the Spreadsheet: While I am passionate about data and strategy, I believe in maintaining a healthy balance offline. When I’m not diving into crawl logs or search trends, you’ll likely find me off the grid in the forests of Bend, Oregon.
I’m an avid explorer with a deep love for travel, sports, and the outdoors. Most weekends, I’m adventuring with my husband, our son, and our two dogs in our 1966 Airstream—soaking up the nature that inspires me to stay creative and grounded.
I look forward to meeting you!
My Core Values
Great work starts with strong relationships – and thrives on honest communication, genuine curiosity, passion, and dedication. These values guide how I show up in life, for your business, and your team.
Partnerships Over Projects
I work best when I’m an extension of your team—not just a vendor. I build long-term relationships rooted in trust, collaboration, and shared success.
Transparency & Radical Candor
I believe in open conversations. I don’t just say ‘yes’ to keep you happy; I politely push back when data suggests a better path. I act as a steward for your budget and business goals.
Continuous Learning
Hello AI, LLMs, GEO, AEO! The search landscape changes fast, and I love keeping up with it and ensuring my clients stay front and center. I ask thoughtful questions, stay on top of trends, and bring creative thinking to every engagement.
Clarity in Strategy & Execution
From page-level tactics to big-picture planning, I prioritize clarity and business reality. I focus on what moves the needle and explain the “why” behind every recommendation.
Client-Centric Integrity
I take your goals personally. I integrate deeply with your team, rooting for your wins and treating your business as if it were my own.
Flexible by Nature, Organized by Choice
Every client is different. Every business is different. What may work for one brand could not work for another. I adapt my strategies to your team’s needs and workflows while keeping things focused, documented, and moving forward.
Let's get a good thing going!
I would love to hear from you, whether you want to just chat about SEO or work together.
Please fill out this form or drop me a line directly – shannon@minkelmedia.com